Visual Brand Development
The Department of National Defence contacted Ryan/Smith for the development of a broad range of marketing communications collateral for this internal client. A common look was created, generically reflecting air, land and sea through vector-based imagery coupled with photographs and high-contrast treatments to convey a powerful, modern look. This has since been adapted to a 60th Anniversary audio-visual presentation, CLF 2.0 web graphics, a Multi-Ex (3-sided) exhibit display, kit folder, brochure, poster, and annual report, among other products.
Ryan/Smith continues to craft creative for DRDC, and maintains a standing offer with the Department of National Defence, a client since 1995.
