Advertising and Media Buying
THE SOLUTION:
Ryan/Smith appreciates that millions of ads vie for the attention of the same target audiences, and that a campaign must first captivate through a unique and enticing approach that motivates. We appreciate the impact of broader media mixes, frequency and reach, which are among our top priorities when planning and purchasing media. We also pay attention to the finest of details, going well beyond the obvious variables. For example, when purchasing transit advertising for this campaign, we went beyond such factors as circulation, assessing street and traffic directionality and special access routes for target audiences. We don’t miss a beat — and we’re both Canadian Newspaper Association and Canadian Association of Broadcasters-accredited.
