Advertising and Media Buying

THE CHALLENGE:

“This national print advertising campaign must generically convey the value of public science, particularly in such areas as food safety, water quality and product safety. It must contain a captivating, modern look that will adapt well to large formats such as transit shelters, transit advertising, and displays, as well as smaller format items such as fact sheets and flyers. We also require a radio ad that will complement and support the print campaign, as well as a complete media buy.”